Case Study: AJ Brickwork
Website for Bricklayers: How AJ Brickwork Got Off the Lead Sites
Anthony swapped paying for shared leads for his own website and Google profile: 94 website enquiries in the site's first year.
- 94 website enquiries in the first year
- Number 1 on Google for bricklayers in Manchester
- Moved off MyBuilder
- Local jobs coming straight to him
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The Client
A Bricklayer in Manchester
Anthony runs AJ Brickwork, a bricklaying business in Manchester. For years, much of his work came through lead sites.

Before
Paying for Leads He Had to Share
Lead sites charge for each lead, and the same job goes to several companies. In Anthony's words, he was sometimes paying "about £300 a month" on MyBuilder, then turning up to jobs where he was competing with other bricklayers.
"And then, like, on Google, it's you, your own. It's like they're coming to you. You're getting the leads. They're coming to you."
Website for Bricklayers
His Own Website and Google Profile
- A new website, live on 24 September 2025, showing his brickwork
- Pages written around what local customers search for
- On-page SEO, so the site shows up when people nearby search
- Quick replies: in his words, "every time I text you, you're back within the hour"
A website for bricklayers doesn't have to be fancy. It has to show your work, show up on Google when people nearby search, and make it easy to send a photo of the job and ask for a price.

The Results
94 Website Enquiries in the First Year
- 94 website enquiries in the site's first year (from 24 September 2025)
- Number 1 on Google for bricklayers in Manchester
- Jobs coming to him directly, not shared with other companies
- In Anthony's words, the website "paid for itself within the first two jobs"
"I've done a good few jobs off there. Not only small jobs, but they've been good… And they're local as well, do you know what I mean? So I'm made up with it."

In Anthony's Words
"Just Do It"
FAQs
Is a website for bricklayers worth it if I already use lead sites?
It gives you enquiries you don't have to share or pay for one by one. Anthony moved off MyBuilder once his own website and Google profile were bringing in work.
How long until the enquiries come in?
It varies by area. Anthony told us he "didn't think it would be that quick". Google rankings typically take around three months to build.
Website for Bricklayers and Builders
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