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Case Study: AJ Brickwork

Website for Bricklayers: How AJ Brickwork Got Off the Lead Sites

Anthony swapped paying for shared leads for his own website and Google profile: 94 website enquiries in the site's first year.

  • 94 website enquiries in the first year
  • Number 1 on Google for bricklayers in Manchester
  • Moved off MyBuilder
  • Local jobs coming straight to him

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  • Rated 5 stars on Google

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The Client

A Bricklayer in Manchester

Anthony runs AJ Brickwork, a bricklaying business in Manchester. For years, much of his work came through lead sites.

Google search for bricklayers in Manchester with AJ Brickwork first in the business listings

Before

Paying for Leads He Had to Share

Lead sites charge for each lead, and the same job goes to several companies. In Anthony's words, he was sometimes paying "about £300 a month" on MyBuilder, then turning up to jobs where he was competing with other bricklayers.

"And then, like, on Google, it's you, your own. It's like they're coming to you. You're getting the leads. They're coming to you."

Anthony AJ Brickwork

Website for Bricklayers

His Own Website and Google Profile

  • A new website, live on 24 September 2025, showing his brickwork
  • Pages written around what local customers search for
  • On-page SEO, so the site shows up when people nearby search
  • Quick replies: in his words, "every time I text you, you're back within the hour"

A website for bricklayers doesn't have to be fancy. It has to show your work, show up on Google when people nearby search, and make it easy to send a photo of the job and ask for a price.

AJ Brickwork website on a desktop and a phone

The Results

94 Website Enquiries in the First Year

  • 94 website enquiries in the site's first year (from 24 September 2025)
  • Number 1 on Google for bricklayers in Manchester
  • Jobs coming to him directly, not shared with other companies
  • In Anthony's words, the website "paid for itself within the first two jobs"

"I've done a good few jobs off there. Not only small jobs, but they've been good… And they're local as well, do you know what I mean? So I'm made up with it."

Anthony AJ Brickwork
Bar chart of AJ Brickwork website enquiries per month: 94 from September 2025 to July 2026

In Anthony's Words

"Just Do It"

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Nato D
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Recently built my new website commercial Temperature Solutions, was a fantastic process from start to finish. Managed to capture my vision in its whole, will be using again in the future if the time ever comes to upgrade again!
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Andrew Jackson
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I’ve used Justin @ Webwizard on 2 projects now and found him to be very proactive. He’s very helpful and not afraid to have his own ideas heard. I’ve found him to be very approachable and always responds usually within the hour or sooner! I’ve recommended him several times and will have no hesitation to continue to do so in the future! Keep up the great work! Thanks 🙏
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Ryan Lumsden
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These guys are excellent at what they do. We had a good chat about what i needed and wanted from my website then they go off and design it for my review, on top of that they help with getting the most out of your business profile and integrate the two perfectly. Any changes i want to make is never an issue and respond to questions straight away. Quality service
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Grahame Holt
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Was recommended Justin to do my web page from another electrician I know. He was so easy to deal with and open about prices right from the start. Nothing was a problem and I would highly recommend. 5 stars from start to finish!!
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Dougie S
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Brilliant service.Justin is very helpful and gives advice on how to improve my business online. I'm not always the fastest at taken on this advice which I'm sure frustrates him at times(lol) but he very easy to deal with. He set up my web page, maintenances it and uploads my latest projects. 👍
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Anthony Docherty
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I have been looking at getting a website for my business done for a while and after a long search I finally used Web Wizard after they had been recommended by a friend who also used them. They have been amazing from the start working hard with me to get my website done just the way I want it, nothing is too much trouble I am delighted with the service I have received and would highly recommend them.
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Matt Ryan
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I found Justin to be very knowledgeable and easy to work with. I found him to be easy going, polite and friendly, wasn't pushy at all and really pleased with my website. Happily recommend him to anyone looking for a professional and friendly service.
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uk 2016
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Thanks Justin and his team for providing us with an exceptional website that really makes us stand out from our competitors. What an easy and stress free process Justin provided making our website it really was enjoyable. Would highly recommend and will use these guys for everything that follows.
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Stuart Greenaway
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Absolute first class service from these guys. They went above and beyond anyone else. The process was made so easy for us and we will always use Web Wizard going forward. Thank you again Stuart
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Emma Boyle
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Justin was great to work with. Got my website looking exactly how I wanted and the communication was spot on. Highly recommend Justin’s web design services

FAQs

Is a website for bricklayers worth it if I already use lead sites?

It gives you enquiries you don't have to share or pay for one by one. Anthony moved off MyBuilder once his own website and Google profile were bringing in work.

How long until the enquiries come in?

It varies by area. Anthony told us he "didn't think it would be that quick". Google rankings typically take around three months to build.

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