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Case Study: Hopkins Heating

SEO for Plumbers: How Hopkins Heating Got to Number 1 on Google

A new website, on-page SEO and a properly set-up Google profile: 318 website enquiries since May 2024 for this Basingstoke heating company.

  • 318 website enquiries since May 2024
  • Number 1 on Google for heating engineers in Basingstoke
  • Website live since May 2024
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The Client

Heating Engineers in Basingstoke

Hopkins Heating are heating engineers based in Basingstoke. We built their website, which went live in May 2024, and set up their Google Business Profile.

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Google search for heating engineers in Basingstoke with Hopkins Heating first in the business listings

SEO for Plumbers and Heating Companies

On-Page SEO and a Google Profile Done Properly

  • A new website, live since May 2024
  • On-page SEO: titles, headings and copy written for local searches
  • A Google Business Profile, set up properly

SEO for plumbers and heating engineers is about being there at the moment a boiler packs in. Those customers search, look at the top few results and call.

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Hopkins Heating website shown on a laptop and phone

The Results

318 Website Enquiries and Number 1 on Google

  • 318 website enquiries from May 2024 to 1 October 2026 (152 by August 2025)
  • Number 1 on Google for heating engineers in Basingstoke

The enquiry count is form enquiries only; phone calls are on top.

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Bar chart of Hopkins Heating website enquiries per month: 318 from May 2024 to 1 October 2026

FAQs

How long does SEO for plumbers take to work?

Rankings typically take around three months to build. Hopkins Heating's enquiries have kept coming since the site went live in May 2024.

Can you guarantee number 1 on Google?

No. Nobody can honestly guarantee Google positions. We work on what moves you up and show you where you are.

Do you do link building?

No. Our SEO is technical and on-page, plus your Google profile.

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SEO for Plumbers and Heating Engineers

Want to Be Found When the Boiler Breaks?

Book a free call and we'll check your website and Google profile with you, then tell you what's worth fixing first.

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