Case Study: TrueLine Brickwork
Google Ads for Builders: TrueLine Brickwork's £35,000 Extension in the First Month
Within the first month of running Google Ads with us, Will had won a £35,000 extension.
- A £35,000 extension within the first month
- 18 enquiries from £907 of ad spend (July to September 2026)
- Calls and form enquiries both tracked
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The Client
A Brickwork Company in Stockport
Will runs TrueLine Brickwork in High Lane, Stockport. We built the TrueLine website, then set up Google Ads in 2026 to bring in brickwork and extension enquiries from people searching locally.
Google Ads for Builders
Searches That Mean Business
- Keywords chosen for the brickwork and extension jobs Will wanted
- Conversion tracking for both calls and form enquiries
- Adverts that send searchers to his website
- Weekly search-term checks, blocking searches that would never turn into work
Google Ads for builders work when they catch people who are already planning a job. Someone searching for an extension builder in their area isn't browsing; they want quotes.
The Results
A £35,000 Extension Within the First Month
- A £35,000 extension won within the first month of Google Ads
- £907 of ad spend from July to September 2026
- 18 enquiries: 12 form enquiries and 6 calls
The ad spend went straight from Will's card to Google. The job value doesn't include our fee.
In Will's Words
Hear It From Will
A short clip from a call with Will, in his own words.
Want to ask Will yourself? We'll introduce you.
FAQs
How quickly can Google Ads for builders bring in work?
For TrueLine it took less than a month to win a £35,000 extension. Every area and trade is different, but Google Ads can start bringing in enquiries as soon as they're live.
Were the enquiries calls or forms?
Both. Between July and September 2026 there were 12 form enquiries and 6 calls, all tracked.
Did TrueLine pay for the ads through you?
No. The ad spend was paid straight to Google from TrueLine's own account.
Google Ads for Builders and Trades
Want Enquiries From People Ready to Book?
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